Melbourne Coffee Tour

Australian surf culture and specialty coffee on four wheels

The task was exciting: refurbish a Fiat 900T minibus and turn it into a mobile café. Our part was the visual execution, of course, but we threw ourselves into it and watched the minibus come back to life. Choosing the paint colour was exciting, then brainstorming the cargo space layout and finally dreaming up the vehicle wrap.

The challenge: Creating a brand identity that would not be over the top on the vehicle, would fit the design language of a car drawn in the 1980s, and would still convey the mood of Australian surfing and specialty coffee.

Social media had to start before the vehicle was finished, so we created a series of illustrations that drew attention as teaser posts.
 
In the end the minibus came together and served divine specialty coffee at one great event after another. The project covered the mobile café's brand identity, logo design, the vehicle's colour and wrap, and the social media materials.